216 CAPITAL invests in Tunisian-French retail startup Winshot

Supporting Winshot, a cutting-edge French Tunisian startup located in Marseille, 216 Capital is investing with a six-figure investment in the company’s innovative solution. With a focus on leveraging Winshot’s technological expertise, the goal is to enhance operational efficiency and elevate the overall customer experience for brands, retail chains and franchise leaders.

Winshot has revolutionized the operational landscape for businesses spanning Europe, Africa, and the Middle East. It tackles the intricate challenges of distribution networks by focusing on two pivotal elements:

Empowering Internal frontline Teams: This involves fostering stronger connections, deeper involvement, and heightened engagement among internal teams operating both in the field and at the retail store. This includes roles such as merchandisers, network animators, store managers, store associates, supervisors, and area and regional managers.

Real-time Monitoring: Utilizing performance indicators, Winshot ensures the seamless application of processes and adherence to brand standards at every point of sale within the distribution network.

The startup recently concluded a noteworthy funding round, with 216 Capital leading the investment charge. These financial resources are earmarked for establishing high-caliber marketing and sales teams, solidifying a robust market presence in both France and Tunisia. As an active member of French Tech Marseille, Winshot is poised to leverage opportunities across ecosystems on both sides of the Mediterranean.

Dhekra Khelifi, partner at 216 Capital, emphasizes, “A fantastic team and a product that addresses a real need in a promising market—these are the reasons why we invested in Winshot. Our investment reflects our confidence in their potential and our commitment to supporting their journey to success."